There's nothing noble about this. Following yesterday's decision by Wal-Mart to drop HD-DVD completely as of June this year, the Blu-ray Association has issued a cringeworthy response.
"Retailers have a tremendous impact on consumer preferences, and as the world's largest retailer, Wal-Mart's reach and leadership are unparalleled," said the body's chairman, Andy Parson. "Their decision to support only Blu-ray, particularly in light of the string of similar announcements from the content and retail communities over the last six weeks, seems to us to be a very clear statement that Blu-ray Disc has emerged as the format of choice for high definition home entertainment."
Good for you, Andy. Good for you.