Skip to main content
If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Activision to launch "credible alternative to iTunes" based on Guitar Hero

Patrick Garratt avatar
News by Patrick Garratt Founder & Publisher (Former)
Published on

Um. Right. According to this FT piece, Activision boss Bobby Kotick has just confirmed that the company is to launch a Guitar Hero-linked music download service that could rival iTunes.

"I don't think there have been a lot of credible alternatives to iTunes but Guitar Hero certainly has that potential," he said.

Apparently, creating a Guitar Hero online music platform was "the natural evolution" of the franchise.

With the Activision Blizzard merger now complete, the new company will benefit from Vivendi's ownership of Universal Music, as well as payment and processing capability in "virtually every country", said Jean-Bernard Levy, the chief executive of Vivendi.

"These are all the things that enable you to be a successful competitor [to iTunes]," added Kotick.

Read more through the link.

Sign in and unlock a world of features

Get access to commenting, homepage personalisation, newsletters, and more!

Related topics
Activision Blizzard Bobby Kotick Guitar-Hero internet Jean-Bernard Levy Rhythm action Trade
About the Author
Patrick Garratt avatar

Patrick Garratt

Founder & Publisher (Former)

Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.
Comments