Nintendo summons the help of nostalgia, the ultimate ally for any company trying to sell you things.
Super Mario Maker is part sandbox and part editing suite that you can use to create Mario levels from across the series’ entire pantheon. An ingenious idea that Nintendo sought to promote with an equally ingenious new trailer.
The trailer shows off the many ways Super Mario Maker lets you create, and more importantly, manipulate, classic Mario levels. Behold the madness.
Super Mario Maker is out in September for Wii U.