EA doesn’t want DICE to become “a Battlefield factory,” says Soderlund

By Stephany Nunneley, Tuesday, 20 November 2012 15:29 GMT

EA Games vice-president Patrick Soderlund has said DICE is working on more than just Battlefield games at the Stockholm studio.

Speaking with OXM, Soderlund observed said there are roughly 300 people working at DICE and not all of them are working on the Battlefield franchise.

“Not all of them are working on Battlefield things, and that’s intentional, because we don’t want to become a Battlefield factory,” he said. “The minute we start saying ‘you’re going to make a Battlefield game for the rest of your life’, they’re going to go some place else. So for them to make great Battlefield games there need to be other things for them to do as well.

“That’s why we have people who move around quite a bit. And then obviously we have a boatload of people that just want to make Battlefield because they love it.

“Same thing with the team in San Francisco that are making Dead Space. It’s a stunning team and they’re passionate about what they do, and they love making Dead Space. Then the answer’s ‘well, then make Dead Space’. Then we have to figure out how to sell it and make it successful.”

Soderlund touched upon the need for innovation and new IPs last month when he said the day EA stops doing new IP is “the day we put ourselves on life support and then we’re slowly going to die.”

“It’s not only needed for the industry and for the consumers but it’s also needed for the creatives,” he said. “They need something different to think about. They have a lot of creativity built into them that they need to get out. The day that we stop thinking about new things… is the day that I’ll probably leave the games industry.”

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