Destiny is poised to be the biggest new IP launch in gaming history, according to Activision publishing president and CEO Eric Hirshberg. He also confirmed that a public beta is due this summer, ahead of its September 9 launch.
It follows Activision’s financial report, which confirmed that Call of Duty 2014 is being developed by Sledgehammer Games and will have been in production for three years.
In fact, Activision revealed that Sledgehammer, Infinity Ward and Treyarch are all making their own Call of Duty titles with three year production cycles. Three is better than two, right?
Now, during the following investor call, Hirsberg discussed Destiny at length, saying, “We believe Destiny could be Activision Publishing’s third billion-dollar franchise, and we’re working hard to make it the biggest new IP launch in video game history.
“Together, we are bringing gamers an ambitious and innovative game which combines the intensity of great first-person action, with the character investment and social connections of an RPG in an immense connected universe.
“We believe the game is on track to deliver record pre-orders for a new franchise, a public beta is planned for summer and we expect to launch the game on September 9. We look forward to expanding this universe for years to come and you’ll see much more in the months ahead.”
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