Speaking to GI, Blizzard's Paul Sams has said that more than half of the people that cited leaving World of Warcraft to try Warhammer Online have no returned.
"We've seen a significant number of people, well over half, that cited Warhammer as their reason for leaving - they've already returned," said Sams.
"It surprises me because Mythic is a very good company and it doesn't surprise me at the same time because it's really hard [in the MMO space]."
Sams added, however, that WAR was, in his opinion, the most likely to succeed in the fantasy online market in the face of WoW.
"I think Warhammer is best positioned to succeed out of the various products that have come out thus far since World of Warcraft has come out," he said.
"It seems to be a good game, certainly a great company, Mythic and Mark [Jacobs] over there and his team, they're very, very talented."
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