American McGee's firm, Spicy Horse Entertainment, has taken its first initial step into the social and and online gaming market by securing a $3 million investment from Singapore and Shanghai-based Vickers Venture Partners, and has revealed its next project to be a 3D version of a popular PopCap title.
"The sense is that while a lot of social games have built their empires on 2D, there will be a moment where the genre has to shift into 3D, and we want to start that process now," McGee told Gamasutra, adding that he and the firm are "much more excited about" about its recently announced venture into the free-to-play and online market that packaged titles.
McGee added that the firm want to "prove that experience can translate to 3D, and maintain that casual audience -- so we want to be there as that wave starts to come up."
The funding will allow Spicy Horse to bring multiple titles to the market over the next two years. McGee could not disclose details on the title the firm is working with PopCap on, but did say that the micro transaction based multiplayer title would be released for the Asian market first.
Meanwhile, Alice: Madness Returns, the firm's upcoming PC, Mac, PS3 and 360 title for EA, has a new 10-minute video which we've posted below.
The game releases on June 14 in the US and June 16 in Europe.