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People liked the Nintendo Switch Super Bowl ad, says analytics company

At least one analysis from a company that measures ad performance has ranked the Nintendo Switch Super Bowl ad highly.


Nintendo, like many other companies, aired a brief ad during the Super Bowl recently. The 30-second spot comprised of Zelda: Breath of the Wild footage and a look at the console itself.

According to Ace Metrix (via Nintendo Life), an analytics company that "measures the impact of video advertising", viewers were positive on the Switch ad.

Ace Metrix polled 500 new viewers about each of the Super Bowl ads, and let them place scores on "creative attributes such as Attention, Likeability, Information, Change, Relevance, Desire and Watchability." The Nintendo Switch ad placed no.4 in the company's list of ads with "new content".

Here's the list:

  • Ford - Go Further* (appeared before and after the game)
  • Audi - Daughter
  • King's Hawaiian - False Cabinet
  • Nintendo - Switch & Play
  • Kia - Hero's Journey
  • Skittles - Romance
  • LIFEWTR - Inspiration
  • Febreze - Halftime Bathroom Break is Coming
  • Wonderful Pistachios - Ernie Gets Physical
  • Honda - Yearbooks

The analysis noted that the Nintendo "was able to demonstrate an innovative new product with an entertaining ad."

The Nintendo Switch is out starting March 3.

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