Lord of the Rings Online boss Jeff Steefel reckons Wrath of the Lich King isn't a problem to his Mines of Moria expansion, despite the fact the two are launching within a week of each other.
"The way that we succeed is by focusing on ourselves and competing with ourselves, and that's what we're continuing to do with this," he said on the subject of feeling pressure from Blizzard's latest.
"It's going to be interesting. It's not just us and Lich King: there's an EQ2 expansion coming out, there's an EVE expansion coming out. I think it shows a change in the market, right? I think it's going to be happening a lot now."
Steefel added that Lord of the Rings Online is a very different beat to World of Warcraft, and that the modern MMO market's mature enough to support both.
"The interesting thing about the MMO space now is that it's got diversified, and our game is extremely different from other games," he said.
"The kind of players that play WoW regularly and the kind of play LotRO regularly, and the kind of players that play Warhammer regularly are different. We have a market now where people tend to move around between games.
"We're less concerned than we would have been than we would have been in the days where there was one game out there and everyone played only that one game."
Mines of Moria, the second major expansion to Lord of the Rings Online, launches on November 18. Wrath of the Lich King launches this Thursday, November 13.