If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Kotick: "I could have bought Blizzard for $7 million"


Activision president Bobby Kotick has claimed he could have bought Blizzard much, much earlier then he finally did in 2007.

Speaking with Game Informer, Kotick mentioned of a dinner in 1995 after Davidson & Associates had bought the Warcraft developer, long before the time of WoW, Diablo and Starcraft.

"That year Activision probably had $60 million in revenues. They said they paid $7 million dollars for Blizzard," he said.

"I’m like 'Are you out of your minds? They’re like a contract developer! They have Warcraft but what else do they have? You paid SEVEN million! That’s insane!

"I was talking to [Blizzard founder] Mike Morhaime the other day and I said, 'You know, I could have bought you for $7 million and instead it was $7 billion.

"He said, 'Yeah, could you imagine if I had just held out for the $7 billion instead of the $7 million?"

At the rear-end of 2007, Activision bought Blizzard's parent owner Vivendi for a deal worth $18 billion.

You're not signed in!

Create your ReedPop ID & unlock community features and much, much more!

Create account
About the Author

Johnny Cullen


VG247 logo

Buy our t-shirts, yeah

They're far more stylish than your average video game website tat.

Explore our store
VG247 Merch