Speaking to MTV, Siren: Blood Curse Designer Keiichiro Toyama has admitted he's a massive chicken. Working on horror products was clearly the best option then, you Japanese mentalist.
“I hate being scared,” he said. “I also wonder why humans like to be scared, however, [I] haven’t reached [a] clear answer yet.
"Some say it’s closely related to one of the substances inside the brain. I’d say the fear and the ecstatic feelings after you overcome the fear are essential functions in order for humans to live."
More through there. Get another job, dude.