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Brack: We thought 1 million WoW subs was the pinnacle of success

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Speaking to IGN at BlizzCon 08, World of Warcraft production director J Allen Brack's said the WoW team has been humbled by the success of the game, and that the initial benchmark for success was 1 million subscribers.

"Our big thoughts about what the game would eventually be internally was, 'Well, one day we might have one million subscribers,'" he said. "And that would be just really successful; [the] pinnacle of success with one million subscribers. Now we've got more than ten times that.

It's really forced the company to change, the team to change… it's really humbling."

Blizzard is on the verge of releasing Wrath of the Lich King, the MMO's second major expansion.

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