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Blizzard COO Paul Sams to attend Lich King London event tonight

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Wrath of the Lich King launches in the US and Europe tonight, and Blizzard's shipping in COO Paul Sams for interviews and crowd-pleasing at the London HMV event.

Associate producer Lee Sparks will also be "in the house," as will thousands of people dressed as blood elves and warlocks.

We'll be there too. Start looking for updates in the early evening: it sounds as though it's going to be a bit bonkers, to be honest.

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