Former Nintendo indie boss Dan Adelman has slammed the marketing of Nintendo's Wii U console.
Speaking in a Q&A session on ask.fm, Adelman said: "Wii U is not selling as well as it deserves to.
"It has a lot to offer with great games you can't get anywhere else. The value of the GamePad hasn't been justified. But the name Wii U is abysmal. I think that cut sales in half right there."
You can see why Nintendo gagged his Twitter account.
Last week Nintendo revealed it sold just over half a million Wii U consoles in the past three months, alongside 2.8 million copies of Mario Kart on the system.