Pokemon Go is almost alarmingly lucrative.
Pokemon Go has grossed over $440 million in the two months since its staggered global release kicked off.
The site also pointed out that Pokemon Go has outgrossed some of the summer’s biggest movies, which is only true if you focus on the “some” and leave out, for example, Suicide Squad ($640 million global) and The Secret Life of Pets ($726 million global). But Box Office Mojo‘s 2016 worldwide gross chart shows Pokemon Go has out-performed all but 11 of this year’s movies, which is pretty impressive.
Video games doing better than Hollywood isn’t a totally new story; Call of Duty regularly takes out entertainment launch records, and its annual gross is hilariously weighty. Nevertheless, it’s not common and it’s especially amazing for Pokemon Go, a free app Nintendo and Niantic barely bothered to advertise.
They say Pokemon Go has peaked now, but we can probably expect that to change when Niantic rolls out a stack of new features to Pokemon Go.
As well as making some lovely cash for Niantic, Pokemon Go’s success triggered spikes in Nintendo’s stock and increased sales of recent Pokemon games on 3DS. We expect Pokemon Sun & Moon to go gangbusters, too.