BioShock Infinite: Levine debunks ‘$200 million’ production cost story

Friday, 22nd March 2013 10:43 GMT By Dave Cook

BioShock Infinite was rumoured to have cost £100 million to make and another $100 million to market. The analyst claim is bogus, according to Irrational Games founder Ken Levine.

You can play catch-up on the original rumour here, and in hindsight it sounds like analysts simply throwing darts onto a big board full of numbers while blind-folded.

Since then, Levine has come forward to debunk the claim:

Levine’s then continued to tweet about fancy things he might have bought, had the rumour been true – like a new golden codpiece each day. Ah, if only.

Meanwhile, two new SPOILERIFIC BioShock Infinite gameplay clips have emerged with commentary from Levine, and IGN has the first review here. Go nuts.



  1. Beta

    Thought that seemed a bit excessive. ;p

    #1 2 years ago
  2. matirishhh

    I wouldn’t be susprised. Those companies can spend a lot of money on Marketing, especially in US.

    #2 2 years ago
  3. zinc

    I’d be willing to bet my gold codpiece, that Bioshock Infinite cost less to make & market, than the last CoD.

    #3 2 years ago
  4. mreko3230

    The $100 million dollar cost for the game I can see. But the other $100 million in marketing is just ridiculous. A heavy majority of their marketing was on the internet- not television. I know making games is expensive, but just to throw out a $200 million dollar quote with no data to back it up is just silly. That being said, I doubt it was “cheap” to make, but $200 million?…nah.

    #4 2 years ago
  5. karma

    Why do games companies even bother with analysts? they seem to get things wrong just as often as they get them right, lol. Really, i bet average joe full time gamer calls it more often than these so called specialists do. Glad the guy pipped up his horn though, otherwise we wouldn’t have gotten all those amusing tweets from Ken.

    #5 2 years ago
  6. ActionGameKing

    Good Grief! That was an insane rumour! 200 Mil budget? More than Transformers? lol phew

    #6 2 years ago

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