BioShock Infinite box art features DeWitt prominently

Saturday, 1st December 2012 13:51 GMT By Stephany Nunneley

2K has sent over the box art for BioShock Infinite featuring protagonist Booker DeWitt. It looks the same for all three formats, except for the PS3 version, which contains Move and original BioShock logos – both of which were announced for the game in March 2012.  Irrational’s Ken Levine said on Twitter he’d have “something to show” regarding Elizabeth on the back of the box, “the tv ad, and the key art soon.” Enjoy the box art below. Game’s out on PC, PS3, and Xbox 360 February 26, 2013.



  1. Dragon246

    Hulky protagonist brandishing a weapon with a “cool” pose……
    Saw that coming.

    Worth noting that the ps3 version comes with original bioshock on disc.

    #1 2 years ago
  2. Sherif Saed

    Oh ffs, why didn’t they choose something more generic ?

    #2 2 years ago
  3. orakaa

    Original Bioshock on the same disc and Move support? Sweet ^^
    I’ll definitely take it then. I played the first one on PC but my save got deleted right before the end.

    #3 2 years ago
  4. pukem0n

    only thing missing is voice work by Nolan North

    #4 2 years ago
  5. Beta

    Oh, no. I don’t approve Irrational. Why not put him in combat gear and give him a buzz cut while you’re at it.

    #5 2 years ago
  6. Ireland Michael

    The pose is fitting. The theme of the story is supposed to centered around people’s warped perceptions of heroism and patriotism, and when those kind of ideologies are taken to an extreme. From what I’ve seen of the game so far, it seems Booker has something of an excessive himself ego in regards to that theme, so it suits him.

    That and it’s just great art anyway, somewhat predictable as it may be.

    Hey, at least he’s not positioned centre stage of the box, walking towards the viewer…

    #6 2 years ago
  7. zinc

    A first-person shooter videogame, which will be purchased by a predominantly male userbase features a male on the cover, holding a gun?

    And the internet has the usual mangina twitch :-/

    Maybe it should have featured the female character… I forget her name, she looks like a 12 year old, with the tits of Pamela Anderson… No that wouldn’t work, that’d cause a full-on mangina spasm.

    #7 2 years ago
  8. The_Red

    What the FUCK is this? Really? Are they intentionally trying to ruin this game from the inside? First the strange radio silence, then the departure of many key figures from the studio MONTHS before it is released. Then the talk of multi player and then denying its existence / confirming its removal…
    And now this. Why display Songbird, Elizabeth or any part of the interesting world when we have a white mate with a gun?

    #8 2 years ago
  9. vormison

    Soooo, you’re telling me you’re not a fan? Haha.

    #9 2 years ago
  10. CyberMarco

    What’s all this fuss about? It’s just a cover…

    #10 2 years ago
  11. PapaJustify

    Guy looks like Felix Baumgartner. Fitting when you realize that Felix also is somewhat of a hero in the sky.

    #11 2 years ago
  12. DSB

    I miss the days when videogame covers dared to be this awesome:

    #12 2 years ago
  13. nani17

    Remember chin down eyes up.–eyes-up

    #13 2 years ago
  14. zinc

    @8, indeed! Why have the lead protagonist on the box-art? Carrying one of the many guns you will use?

    What we’re they thinking!!?

    It’s like their deliberately trying to attract an audience outside of the molehill mountain makers, that twitch whine all over the internet!

    #14 2 years ago
  15. Stephany Nunneley

    @12 I honestly laughed my ass off a couple times at that, but not near as hard as with #1. I am laughing as I type this.

    @13 – :D – they all look like rapists. And I guess that’s the point.

    #15 2 years ago
  16. osric90

    We hate haters because they hate we hate them.

    #16 2 years ago
  17. Erthazus

    Terrible cover.

    #17 2 years ago
  18. Phoenixblight

    Yeah this cover is pretty horrible but I had games with worse covers come out with gems inside the case.

    #18 2 years ago
  19. zinc

    Actually, bring on the scorn. The more forum hysteria over nonsense, the more succesful the subject will be.

    #19 2 years ago
  20. Stephany Nunneley

    While I have indeed seen worse, I have to agree with many others on the subject: where is Elizabeth?

    So much has been made of her since the game was announced, and she is such an important part of the game, so it stands to reason – you would think – that she would appear on the cover somewhere.

    Maybe it’s a panoramic and the scene continues on the back – and she’s there. Who knows. I still find it a bit odd though.

    @6 “…at least he’s not positioned centre stage of the box, walking towards the viewer…”

    THIS. I am so sick of the “look bad ass and walk in slo-mo towards the camera” that I could scream. Whoever came up with that concept needs slapped. Hard.

    #20 2 years ago
  21. Phoenixblight


    Its like having a scantily clad woman with a lollipop to her mouth on the cover of Wizard of Oz.

    I wonder if the artist who did the boxart had even played the game or at least read the interviews about the game.

    #21 2 years ago
  22. Stephany Nunneley

    Levine’s tweet on the box art has been added.

    #22 2 years ago
  23. Gekidami

    I dont really see the difference between this guy saying “Look at mah gun, imma badass” and the original Bioshock cover with Big Daddy saying “Look at mah drill, also imma badass monster”. I mean the original Bioshock’s cover was less generic than this, but its not like the series has a high standard to respect. ICO this is not. And having Elizabeth’s boobs spilling all over the cover would just have caused a whole different argument.

    #23 2 years ago
  24. zinc

    I’m looking at the DVD cover for Inception & god how generic! You got Leo looking all cool with a gun centre stage, flanked with his crew left & right, two of whom are also carrying guns, so we know their cool…

    For a film all about dreams & altered states, it’s just so bland! I’ve a good mind to tweet about it, or maybe rant on a forum, about the importance of innovative box-art being very important for a medium you watch on your tv.

    Oh wait, no I won’t, I’m not a raging freak :-/

    Steph, I can’t believe your getting dragged into this madness!?

    #24 2 years ago
  25. Phoenixblight


    Says the person that has gone the same thread, 4 times, complaining about the people complaining. Pot meet Kettle.

    #25 2 years ago
  26. freedoms_stain

    If I was going to do this sort of cover I’d have went for something along the lines of a clenched plasmid fist or something like that.

    This looks like an Uncharted game.

    #26 2 years ago
  27. zinc

    @25 Ad hominem retort is ad hominem.

    I’m just fascinated at the level of entitlement on display . All these fans who previously were blown away by previews, now reacting furiously to boxart that has failed to excite them.

    I wonder what they’ll put on the mantlepiece now? Oh wait they won’t, they never would, because its a box cover.

    @26, Like a uncharted “box cover”. We all know the game is completely different… Unless of course we are all now going tojudge this game on box art alone?

    #27 2 years ago
  28. Phoenixblight

    It is just a boxart. People are just saying their opinions. I have not seen a single person on this thread saying “Not getting this game because of the boxart.” Just opinions so your need to bash people because of not liking the boxart is pointless.

    #28 2 years ago
  29. mathare92

    It’s basically the Drake’s Fortune cover in reverse.

    #29 2 years ago


    #30 2 years ago
  31. zinc

    @28, I’m stating my opinion on the hysteria of the box-arts reception. I can’t remember the last time something so minor was so critically addressed . Its laughable.

    But please, people feel free to whinge about how something that will spend most of its time wedged in your collection, with only its spine showing, has somehow let the game down.

    #31 2 years ago
  32. Dragon246

    I never expected 31 comments on this (just checked, 32 comments). I just made the first comment on impulse, in a sarcastic way. But I guess more than a few people are bummed on this.
    What #28 is said is true, just stating opinions. The game, from what we have seen so far, is awesome. Buying it on ps3 after June, as I have crunch time before then.

    On topic again. The concept of having a single protagonist badassing/looking angry/masturbating of game cover is a pretty strong idea. I don’t know about the first games that latched onto it, but this idea works otherwise 90% (made up %) of games wont have featured this. In fact, as far as I know, proper research is done by marketing companies to find out the best, eye-catching cover designs.
    But now the problem arrives. The idea , no matter how good it is, loses its shine when everyone copies it. A good cover art is not only meant to look good, but also allow itself to get differentiated from many others that are lying besides it on shops. Only then it can be considered great. The idea here has been used far too many times on far too many games that it has lost its “differentiation” value.
    And remember, outside of core gaming community, there are quite a few gamers who buy games just based on cover, like many of us would have sometime in their lives bought a book/magazine/something else just based on title or cover.

    Or its just me getting high and picky on an non-issue on a gaming site for nerds (which all gaming sites are) :P

    #32 2 years ago
  33. Dragon246

    Just a trivia, Booker is voiced by Troy Baker, a famous voice actor who is also voicing Joel in The Last Of Us , Vincent in Catherine and many other notable roles in various games and animes. Nearly as many roles as Nolan North, with animes being a plus.

    #33 2 years ago
  34. Ireland Michael

    @20 I’m pretty sure it was Call of Duty that popularized the whole centered character boxart. It was okay the first five dozen times. Now it’s just tedious.

    #34 2 years ago
  35. zinc

    ^ Actually, centered character box-art has been popular since VHS… Well actually since anyone used anyone to sell anything…

    But hey-ho videogame nerds ignoring the whole history of “other” media, is nothing new.

    #35 2 years ago
  36. Maximum Payne

    Well before modern warfare , call of duty games had more group soldiers and showing battlefield

    And after modern warfare is random generic soldier.

    #36 2 years ago
  37. Dave Cook

    It’s just a cover, I don’t see the big deal. As long as the game is awesome I don’t mind.

    Could be a naked Gabe Newell for all I care.

    #37 2 years ago
  38. Ireland Michael

    @35 I was solely talking about the existence of this sort of boxart image as it relates to video games.

    You criticized someone for making an ad-hominem attack earlier in The thread, and then proceed to do the exact same thing a few posts later? Get off your inflattable, rubbery, polka dotted high horse, please.

    The almost dead centre character, faceing towards the viewer, has become such a common image for video game boxart in recent years that it’s pretty much become a cliche of its own. It wasn’t even a criticism of Call of Duty either, just an observation.

    For a perfect example of it, just compare the boxart of Darksiders 1 to Darksiders 2.

    @37 Be careful what you wish for…

    #38 2 years ago
  39. zinc

    @38, No, I’m staying up here. The view is hilarious ;-)

    @37, At last a voice of reas… Wait what!?

    #39 2 years ago
  40. DSB

    It’s just an example of piss poor branding. It’s not offensive, it’s just uninspired and utterly forgettable.

    I’m sure Irrational Games has artists capable of a lot better than that.

    #40 2 years ago
  41. Phoenixblight


    They don’t use their own artists for this they hire a marketing firm outside of the company to do the box arts. Its cheaper that way.

    #41 2 years ago
  42. HauntaVirus

    This is all just a little bit irrational…

    #42 2 years ago
  43. Maximum Payne

    The amount of comments for simple cover is just bioshocking.

    #43 2 years ago
  44. freedoms_stain

    Would You Kindly cease the puns.

    #44 2 years ago

Comments are now closed on this article.