“We can absolutely sell a million units,” of Dragon’s Dogma in Japan, says Itsuno

Tuesday, 20th March 2012 19:48 GMT By Stephany Nunneley

Dragon’s Dogma producer Hideaki Itsuno believes it’s a shoe-in that Dragon’s Dogma will sell at least 1 million units in Japan, however, the game may be hit or miss with the rest of the globe.

“In Japan, we can absolutely sell a million units,” he said. “We know that’s attainable, it’s absolutely do-able. We have a kind of assurance that that will happen, but for worldwide that’s not so much the case, and I think that’s why a lot of Japanese developers are hesitant about going global. It’s because they don’t have that assurance that it’ll be successful.”

Speaking with VideoGamer, Itsuno said the larger goal, is for the game to sell 10 million units worldwide.

“I don’t know if other Japanese developers are trying to become more global, but I know we definitely are. It’s difficult, because we really want this game to sell 10 million units worldwide,” he said.

“We want to sell a lot, and that’s just something that we think we can do. We’re not positive [it will be a success]. Of course it’s a risk, but that’s what we want – a challenge.”

Dragon’s Dogma will release on PS3 and Xbox 360 in May.



  1. AHA-Lambda

    you missed the very important part where capcom said they want 10 million sales worldwide

    I mean come on they originally estimated to lose money on this game!

    #1 3 years ago
  2. Stephany Nunneley

    @1 Where did I miss it? It was in there from the second I hit publish.

    #2 3 years ago
  3. AHA-Lambda

    Sorry didn’t see it :-/

    I just thought the ludicrous 10mil figure was more headline worthy personally

    #3 3 years ago
  4. jldoom

    Yeah..10 Mill is a bit much. That’s crazy! But I am looking forward to the game, not going to lie.

    #4 3 years ago
  5. Dragon246

    No one can say how much a game can sell before it comes out. I certainly dont want it to be another japanese game which underperforms everywhere else ( depending on quality of course ).
    Really, people should move beyond shooters, open world and sports and appreciate different genres of gaming.

    #5 3 years ago
  6. Brenna Hillier

    I’ve played this a bit. It’s pretty good, very deep. A good old school RPG with some awesome new school trappings.

    #6 3 years ago

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