Mon, Jul 12, 2010 | 13:45 BST

Remedy blames “very competitive window” for Wake figures, insists IP has “legs”

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Remedy head of franchise Oskari Hakkinen has told VG247 that Alan Wake faced stiff opposition and “extremely aggressive marketing” from rival games in its May launch month, following last week’s NPD numbers showing low US sales for the thriller.

NPD data showed the game sold only 145,000 units in the US last month, but Hakkinen insisted Remedy was buoyed by overall feedback.

“Overall we have been very pleased with the reception of Alan Wake with both the press and the fans alike,” he said. “People compliment the story first and foremost, but love the characters, the combat and, of course, the setting.

“There is no doubt that Alan Wake hit the shelves during a very competitive launch window, with some games dominating with extremely aggressive marketing.

“However, we’ve always tried to stay unique and do something new and different in videogames.”

Both Super Mario Galaxy 2 and Red Dead Redemption released in May, with respective American sales of 564,000 and 1.51 million.

Have legs, will travel

Despite a tough market, Hakkinen said Wake’s seen “a growing interest” since release, and that the IP does “have legs” to continue.

“This breath of fresh air for gamers seems to now be working to our advantage, as those that have already enjoyed Wake are clearly inspired to talk more about the game and tell their fellow gamers to try it also,” said Hakkinen.

“The word of mouth phenomenon is very apparent with Alan Wake. There has been a growing interest in the title and it certainly seems to ‘have legs’ to sustain.”

Hakkinen’s comments breathe a little more life into Wake’s prospects, following an IGN interview in June that appeared the cast doubt over whether or not Microsoft had decided to move ahead with a sequel.

“We wouldn’t really be able [to create more DLC episodes],” Hakkinen said at the time.

“If we were to confirm a sequel at some point, which we’d like to do relatively soon.”

The developer admitted in the interview that he was unable to “confirm” an Alan Wake sequel.

Shining light on the situation

Hakkinen seemed more optimistic about Wake’s future in general today, though, adding that Remedy is also “really pleased” with the creation and promotion of the Bright Falls webisodes, a six-part live-action series which prequeled the game proper.

“The Bright falls webisodes are a great way to get a taste of the stylization, an introduction to some of the characters and the fiction,” he said.

“Even non-gamers have enjoyed them and I highly recommend those that haven’t spent the 30 minutes watching the six five-minute episodes to dive into them.

“We were really pleased with this marketing approach and it supports the ideology that Alan Wake is not a come-and-go trend title, rather something that grows in interest through experience and interest of the story.”

Alan Wake was announced back at E3 2005 for next-gen systems and PC, before being confirmed for Xbox 360 at E3 2006.

Following reappearances in late 2008 and E3 last year, the game’s release window was confirmed at X10 in San Francisco in February, where it was also announced that Microsoft had canned the game’s PC version.

69 comments

#51

Happy Hardon Harry
12/07/10, 8:49 pm

macronia said:
July 12, 2010 at 8:44 pm
i think we will see alan wake on PC .. i can sense that
but later

It’s inevitable isn’t it. 5+ years of development and only to get back 145K sales in a month is more than disastrous for MS/Remedy.

#52

Happy Hardon Harry
12/07/10, 8:54 pm


Gekidami said:
The publishers remain EA, Ubi, Act and others. And whilst the distributors dont publish their sales figures the publishers often tell us how many one of their games has sold across all platforms. Theres no reason they’d leave DD figures out of their PR and out of their profit reports.

But, you’re just pushing generalisations there. How can you say the above if there is no evidence what-so-ever to back up your claims?

All you’re doing is pissing in the wind!…

#53

DeSpiritusBellum
12/07/10, 9:21 pm

@52 I’m pretty sure you realize you’ve gone off the tracks by now.

Quite naturally the publishers keep track of who is selling their games, and their numbers quite unequivocally, without any need of enterpretation show that consoles are outselling the PC by about 5 to 1.

The digital distributors might not release their own internal figures to the public, but the spreadsheets of the businesses providing them with their product are indisputable.

#54

Happy Hardon Harry
12/07/10, 9:29 pm

DeSpiritusBellum said:
July 12, 2010 at 9:21 pm
@52 I’m pretty sure you realize you’ve gone off the tracks by now.

Quite naturally the publishers keep track of who is selling their games, and their numbers quite unequivocally, without any need of enterpretation show that consoles are outselling the PC by about 5 to 1.

Again you’re just pushing generalisations. Where is your evidence to back up your claims? 5 to 1? Did you just pull that figure out of your ass!

What you’re saying is nothing more than pure and utter gobshite.

#55

Gekidami
12/07/10, 9:30 pm

@53 Like i said, DD distributors not releasing their figures is healthier for the PC fanboys more then anything else. Unfortunately for them its a flimsy shield to hide behind.

#56

Happy Hardon Harry
12/07/10, 9:32 pm

Gekidami said:
July 12, 2010 at 9:30 pm
@53 Like i said, DD distributors not releasing their figures is healthier for the PC fanboys more then anything else. Unfortunalty for them its a flimsy shield to hide behind.

I’m still waiting for this evidence of yours?! Don’t generalise about a topic if you can’t back it up with solid facts.

It just makes you look like an incompetent asshole!

#57

DeSpiritusBellum
12/07/10, 9:35 pm

@54 Well, my idea of fun isn’t to sit around looking at earnings reports, but I’ll humor you.

Here’s Electronic Arts earnings report per Q4 2010:

http://investor.ea.com/releasedetail.cfm?ReleaseID=443622

As you can quite clearly see, the total revenues gained from consoles over the last year is 3,39 billion dollars versus the PC sales of 940 million dollars. That’s a ratio of 4 to 1 in favor of the console market, and that’s not counting the handheld consoles, or indeed the mobile market.

If you want further documentation you can just check out the earnings reports of other publishers yourself. Like I said, it’s no mystery, everything is quite transparently reported.

#58

Happy Hardon Harry
12/07/10, 9:36 pm

http://www.next-gen.biz/news/steam-unable-to-share-sales-data

If publishers were doing that bad on the platform then they wouldn’t release their games. Simple as. This isn’t the case though as the competition is healthy on the platform.

By the way, your document above gives sales for every platform combined. Not specifically PC. Did you even look at it. Try again!

#59

Gekidami
12/07/10, 9:42 pm

“Digital distribution sales figures belong to publishers, according to Valve, allaying hopes for global digital distribution sales charts.”

Did you even read what was written? Thats just saying why we wont see a DD chart, but actually confirms that publishers have the DD sales figures.

#60

DeSpiritusBellum
12/07/10, 9:45 pm

@58 You might want to look a bit closer. Check out the section clearly labeled “Platform Net Revenues”. You’ll see they account seperately for every single platform.

And that link says nothing except that digital distributors want to keep quiet about what they’re making, and what the publishers are selling.

The publishers don’t get to choose whether they want to hide their income or not, they’re required by law as a company to account for everything they earn and lose quite meticulously.

And you’re right, PC games are still making money, and PC gaming isn’t going to die as long as that’s the case, but consider the fact that most publishers who make 4 billion in revenues only ever see about 900 million of those in raw profits if they’re lucky, and then consider the fact that the PC has the lowest share of that profit anywhere but MMOs, and it’s not hard to see why consoles are getting a lot of attention.

#61

Happy Hardon Harry
12/07/10, 9:46 pm

@59

Yeah, but they DON’T release them to the public like NPD, Chart Track, hence why nobody knows the specific number of digital download sales on the platform.

Are you getting this?

#62

Gekidami
12/07/10, 9:52 pm

Either you’re trying to use strawman arguments, or you need to go back and read this from the start. No body ever said that distributors did publish their sales figures. but that the games publishers did in their financial reports and when they announced how much a game had sold across all platforms.

#63

DeSpiritusBellum
12/07/10, 9:52 pm

@61 I don’t think you quite understand. Steam might be able to hide what they’re making for themselves, but they still have to report it to EA, who in turn add those numbers to their revenues in their quarterly earnings reports. Ultimately, a sale on Steam counts as much as a sale in retail. It’s all added to the report.

Thus you get a subtotal view of what’s being sold on the PC, whether it’s through retail or digital. The numbers simply aren’t attributed to the the various distributors.

#64

Happy Hardon Harry
12/07/10, 9:55 pm

@63

Jesus, talk about communication breakdown. You aren’t getting this. Period.

#65

DeSpiritusBellum
12/07/10, 10:00 pm

@64 You keep telling yourself that.

Ultimately all PC sales are tracked by the publishers. You don’t need Steam or anyone else to get a hold of them, just grab a neatly made out earnings report. As a public company, they’re required by law to make those available.

It’s all there in black and white, unless you want to keep pretending they’re not. Hint hint.

#66

artanis
13/07/10, 12:19 am

Now, looking closer at that same earnings report you see that PC is 17% of net revenue, compared to 360′s 28%, PS3′s 19% and Wii’s 16%. Releasing the same game on 360 and PC are nearly identical platforms, so theres no way they’ll ever STOP releasing on PC as long as it brings in as much as an individual console and cheaper to port to than PS3 or Wii.

tl;dr: your a moran, shut up

#67

DeSpiritusBellum
13/07/10, 12:46 am

@66 That wasn’t the argument at all. PC gaming is going to be supported as long as it makes money, as I said above – Which it does.

The question was whether the PC market is as attractive to publishers as the console market.

Having looked around, just to shut this down, the numbers over the last reported fiscal year for four major publishers look like this (PSP/DS/Mobiles excluded):

Ubisoft (Reporting in percentages):
Consoles: 62% of revenues
PC: 11% of revenues

5,7 times more revenue.

Activision (MMO income excluded):
Consoles: 1,45 billion
PC: 108 million

13,5 times more revenue

Take Two:
Consoles: 1,63 billion
PC: 120 million

13,5 times more revenue

Electronic Arts:
Consoles: 2,2 billion
PC: 689 million

3,2 times more revenue

#68

freddy_
14/07/10, 9:26 am

@67 Not really fair to put both the 360 & ps3 as consoles and count their revenue against one single system.
Also not all games are made for pc either, look at Take Two and red dead redemption. It’s not hard to buff the console revenue when you add games that isnt released for pc.

#69

Gekidami
14/07/10, 9:29 am

^Its the PC crowd that calls this “Console Vs. PC”. And anyway, considering the PC’s install base it is actually quite fair.

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