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Xbox is a "top Microsoft moment," says Time

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Time has named Xbox as a "top Microsoft moment," lauding the firm for making the machine desirable for "gamers all over America."

"Gates built buzz for the Xbox for over a year before unveiling the console at the Consumer Electronics Show in Las Vegas in January 2001," said Time.

"By the holiday shopping season, gamers all over America wanted them, launching a three-way battle for video-game dominance between the Xbox, Sony's PlayStation 2 and the Nintendo GameCube.

"More than 1,000 people lined up in Times Square to snag the first Xboxes at midnight on Nov. 15. Microsoft had a $500 million marketing budget for the game platform."

More through there. Thanks, CVG.

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Patrick Garratt avatar

Patrick Garratt

Founder & Publisher (Former)

Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.
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