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Xbox boss – Don't bash Nintendo

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Shane Kim loves Nintendo, essentially because the company can make money out of things that don't appear to be games.

He told VentureBeat: “I can tell you how that conversation goes at Microsoft. They say, ‘I don’t think that’s a game,’” Kim said in regards to Wii Fit. “But the guy at Nintendo says, ‘I don’t care. I’m selling a whole bunch of that stuff.’”

He went on to tell the article's author "that it never pays to bash Nintendo. Rather, he said he loved Nintendo because it’s broadening the audience and is showing Microsoft what it needs to accomplish."

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Patrick Garratt avatar

Patrick Garratt

Founder & Publisher (Former)

Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.

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