Shane Kim loves Nintendo, essentially because the company can make money out of things that don't appear to be games.
He told VentureBeat: “I can tell you how that conversation goes at Microsoft. They say, ‘I don’t think that’s a game,’” Kim said in regards to Wii Fit. “But the guy at Nintendo says, ‘I don’t care. I’m selling a whole bunch of that stuff.’”
He went on to tell the article's author "that it never pays to bash Nintendo. Rather, he said he loved Nintendo because it’s broadening the audience and is showing Microsoft what it needs to accomplish."
There's plenty more good stuff through there.