If rumours come on a scale of one to ten, with one being, "There'll be a new FIFA next year," and ten being, "Ken Kutaragi's ass is shaped like a dolphin," this is probably a nine.
Cheap Ass Gamer's rumouring that Xbox 360 is getting a name change to "Xbox Pure." The site reckons the source that passed this one has been right about a bunch of 360-related stuff before, including the console's HDMI port and a first photo of the Elite.
So this is obviously true. Still. It's Friday. Full thing through the link.