If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Will Wright announces formation of Syntertainment startup, John Riccitiello among investors 

Will Wright has announced the formation of a new startup called Syntertainment, which will focus on blending "reality and entertainment." The firm was co-founded by Avi Bar-Zeev who will serve as CTO, CPO and acting CEO. A group of investors in the firm include former EA CEO John Riccitiello, the Mayfield Fund, Foursquare executive Dennis Crowley, and HVF founder Max Levchin with venture capital firm Andreessen Horowitz handling the funding round.

According to Venture Beat, the new company has had $5 million in investment so far and some of its staff is made up of Wright's Stupid Fun Club - his previous startup.

Wright said the purpose behind the company "lives at the intersection of entertainment and reality," and while it is "not a huge, mega project," Wright said it is an "evolution" of his interests.

Bar-Zeev noted on his personal blog that the company is "developing an entirely new kind of game," telling Venture Beat that his contribution to the firm will be "on the tech side of things."

Neither he nor Wright would elaborate on what the first project from the company will entail.

Thanks, GI International.

Topics in this article

Follow topics and we'll email you when we publish something new about them.  Manage your notification settings .

About the Author
Stephany Nunneley-Jackson avatar

Stephany Nunneley-Jackson

News Editor

Stephany is VG247’s News Editor. With a brain that lacks adhesive ducks, the ill-tempered, chaotic neutral fembot does her best to bring you the most interesting gaming news. She is also unofficially the site’s Lord of the Rings/Elder Scrolls Editor.

VG247 logo

Buy our t-shirts, yeah

They're far more stylish than your average video game website tat.

Explore our store
VG247 Merch