NoA boss Reggie Fils-Aime has told the LA Times that Wii production has been ramped up heavily since last year in an effort to meet apparently unending demand.
"Nintendo has continually raised the production levels of the Wii hardware," he said. "We're now producing 2.4 million units a month worldwide.
"Last year, we made 1.6 million a month. So we've made a 33 percent increase."
Just to drive the point home, the exec mentioned the ship rate of one of Nintendo's "competitors" by way of comparison.
"One of our competitors projects they will sell 10 million consoles worldwide this year," he added. "For us, that's three months of production.
"We're producing an unprecedented level of hardware to try to meet demand."
Christmas is go. The Wii factory must look like Willy Wonka's chocolate plant on overdrive.