![Yves Guillemot, CEO of Ubisoft, in black and white in front of a Ubisoft logo background image](https://assetsio.gnwcdn.com/Yves-guillemot-ubisoft.jpg?width=320&height=180&fit=crop&quality=80&format=jpg&auto=webp)
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ARTIFICIAL SELECTION | Ubisoft CEO Yves Guillemot says generative AI will be “considered and tested” – and has already been a part of the industry for "a long time"
At GDC, Ubisoft and Yves Guillemot have detailed a little more about their experiments with AI, and you know what? It's actually kinda charming.