If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Ubisoft: PC piracy rate around 95%, F2P is the way forward

Ubisoft CEO Yves Guillemot has stated that the amount of players paying for F2P microstransaction content is the same as those paying for full PC titles. Guillemot also stresses that free-to-play titles are an ideal anti-piracy solution for the publisher, stating that 95% of people playing its titles aren't playing them legally.

In an interview with GI.biz, Guillemot explained, "We want to develop the PC market quite a lot and F2P is really the way to do it. The advantage of F2P is that we can get revenue from countries where we couldn't previously - places where our products were played but not bought. Now with F2P we gain revenue, which helps brands last longer."

"On PC it's only around five to seven per cent of the players who pay for F2P," Guillemot continued, "but normally on PC it's only about five to seven per cent who pay anyway, the rest is pirated"

"It's around a 93-95 per cent piracy rate, so it ends up at about the same percentage. The revenue we get from the people who play is more long term, so we can continue to bring content."

Although Guillemot was quick to sing the praises of F2P, he warned that it is not precisely the future, not with new consoles on the horizon. He stressed that Ubisoft and others need to remain cautious with this ever-evolving market.

You can read the full interview here.

About the Author

Dave Cook avatar

Dave Cook

Contributor

Living in Edinburgh, Scotland. Writing a game called Jettison and a book called Seventh Circle. Loves spicy food.

Support VG247

You give us money, we give you an ad-free reading experience, merch discounts, a newsletter every month, and elite status amongst your friends.

See more information

Comments

More News

Latest Articles

VG247 logo

Buy our t-shirts, yeah

They're far more stylish than your average video game website tat.

VG247 Merch