As expected, Microsoft's announced a deal with Sky that will see the broadcaster's channels appear on the console this autumn.
The move was confirmed at a London event this week.
This means 360 owners will be able to use Sky services without the need for a satellite dish or an existing Sky sub.
No details on pricing or line-up have been revealed as yet, although the two companies have said the service will be similar to Sky Player, the desktop Sky option currently available on PCs and Macs.
Wwe couldn't go to the London event, but the BBC has a full report.
Update: There's shots of it on NeoGAF. Thanks, Blerk.