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Nintendo plans to maintain momentum "for the duration of Wii U"

Nintendo recently announced its early 2013 slate through three different Nintendo Direct presentations, which proves how dedicated it is to maintaining momentum in Q1, according to the firm's European head of consumer marketing.

Speaking with MCV, James Honeywell reiterated Nintendo's "very strong line-up," for Christmas, and its "plans for Q1," which include both new titles and re-promotions.

“We definitely want to maintain momentum in Q1 – that’s our focus right now," he said, "[and to] maintain the balance [between core and casual] throughout the quarter and onwards, for the duration of Wii U. For us, it’s not just about launch, it’s about building momentum and maintaining that over a long period of time.

“Nintendo always makes sure it launches games throughout the year. We don’t really focus particularly on Christmas. We’ve got a strong line-up all the way through the year. We always have the marketing to support that. We have plans to take sampling all the way through the year."

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Stephany Nunneley-Jackson

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Stephany is VG247’s News Editor, with 22 years experience (with 15 of them at VG247). With a brain that lacks adhesive ducks, the ill-tempered, chaotic neutral fembot does her best to bring you the most interesting gaming news. She is also unofficially the site’s Lord of the Rings/Elder Scrolls Editor.

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