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News of the World takes Maddie Bungie story

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The News of the World published the Bungie Maddie teaser trailer story over the weekend, but a full-on spread to the British tabloids is now looking less likely.

"Halo team under fire for Maddie ad," reads the headline, but the story itself is restrained, saying only that it's unclear whether or not the name will be changed in the game and quoting Bungie passing the incident off as "an unfortunate coincidence".

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Patrick Garratt

Founder & Publisher (Former)

Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.
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