Responding to Sony's acquisition of Gaikai, Microsoft has said it's already onboard the cloud gaming bandwagon.
"The cloud has been a key component of our strategy and a big area of investment with Xbox for many years," a Microsoft representative told GamesIndustry.
"Through Xbox LIVE we're serving up gaming and entertainment in the cloud to more than 40 million people. We're committed to delivering extraordinary entertainment experiences across devices in a uniquely connected way through Xbox, Windows Phone, Windows 8 and other popular devices, and we're looking forward to continuing to innovate in this space in the future."
Next generation hardware rumours have consistently earmarked cloud and streamed gaming as a possible inclusion; following Gaikai's purchase, one-time rival OnLive is not expected to remain single long.