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"Laser-focus" lifts EA Sports Metacritic average, says Moore

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Peter Moore has claimed victory in EA Sports' quality stakes this morning, by press releasing the fact that the sub-division's games are, on average, four percent up year-on-year.

“Our laser-focus on innovation is paying off and we’ve gained a great deal of momentum over the past 12 months,” said the exec.

“EA Sports has delivered the top two highest-rated sports games of the current console generation in the past month – NHL 09 and FIFA 09.

"Critics are taking notice of the innovation we’re delivering to capture our core audience and captivate the masses with more approachable gameplay.”

Read the full thing here.

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