Skip to main content
If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

Koei boss: It'll be years before HD consoles are big in Japan

Speaking to Gamasutra, Koei boss Kenji Matsubara has explained the need to get into bed with a firm like Tecmo, saying it's going to be years yet before PS3 and 360 are a stable business in Japan.

"I think it will take some years [for PS3 and Xbox 360] to be a big market," he said.

"The DS is big enough, but the DS has already established a market for third parties. Two or three years ago, only Nintendo could make a business in the DS market, but these days, third parties can make a business. We expect the same situation for Wii."

It's not like it was back in the day, said Matsubara, where you could bang out PS2 games willy-nilly and swim around in your money bath.

"It's back to surviving the market, I think," he added. "In the PlayStation days, the platform was only one, but the competition was so high. For PlayStation 3, we have to spend huge resources. In the PlayStation 2 days, we could just focus on one platform, but these days, we have to spend resources on handhelds, popular consoles like the Wii, and high-performance consoles like the Xbox 360 and PS3.

"It means that we have to spend too much money and many resources. That's a challenge for us."

Full thing through the link.

Sign in and unlock a world of features

Get access to commenting, homepage personalisation, newsletters, and more!

Related topics
About the Author
Patrick Garratt avatar

Patrick Garratt

Founder & Publisher (Former)

Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.
Comments