NoA boss Reggie Fils-Aime has expressed surprise at the fact game fans want to play games all the time. Came as a shock to us too, that.
"The gaming enthusiast that buys a tremendous amount of games is truly insatiable," he said, speaking in a VentureBeat interview.
"As an example, in March, we launched Super Smash Bros. Brawl. In April, we launched Mario Kart. In later April, we launched Wii Fit.
"Then, in July, at E3, they say, 'where are the games?' They say they want the next Mario game. Super Mario Galaxy isn't even a year old yet."
The phrase "open goal" springs to mind. Read the full thing through the link.