G4 rebranded as Esquire Channel, launches during first half of 2013
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G4 will be turned into the Esquire Channel during the first half of 2013, according to the Hollywood Reporter. Owners NBCUniversal and Hearst will use the channel to court the untapped "metrosexual" demographic with shows devoted to "cooking, travel and fashion," and some gaming-centric offerings as well. G4 staples Attack of the Show and X-Play have been cancelled, and will no longer air past the end of 2012.