According to this Next-Gen piece, the ERSB is to stop posting up information of unannounced games its rated on its website.
Apparently, the body's to include a new field in its online submission form for publishers to give a date as to when they want certain information from their products heading into the public domain.
"Unless there are specific concerns regarding premature disclosure of a title, we expect this field to be left blank," said a memo on the issue.
"While we recognize some publishers have concerns regarding earlier-than-desired 'announcements' of product on our website, the ESRB system will not work for consumers if publishers arbitrarily select dates bearing no reasonable relationship to consumer interest in the product."
More through the link.