EA is keen to cater to different audiences with Medal of Honor and Battlefield, according to Labels boss Frank Gibeau.
"We are very careful that Battlefield and Medal of Honor stay differentiated," Gibeau told GameInformer, as reported by Attack of the Fanboy.
"With Medal of Honor we tried to embrace that the game is real. The multiplayer is different than Battlefield."
The executive said that there are pros and cons to having two different shooter brands, as opposed to rival Activision's yearly Call of Duty machine.
"There is an inefficiency to having two different brands coming out alternating like that, there is some upside. You don't have the annualized, sequel fatigue," he said.
"We're trying to use a sequencing strategy to keep it as fresh and different as possible. The trick is figuring out how to grow both of them together."
Medal of Honor: Warfighter is the next major shooter from EA, due in October on PC, PlayStation 3 and Xbox 360. We'll have to wait until 2013 for the next Battlefield, which looks likely to be Battlefield 4.