EA's to close its Casual label, merging it and its Hasbro partnership and The Sims Label, Kotaku's reporting.
The publisher also confirmed the departure of Kathy Vrabeck, president of Casual since May last year.
"We’ve learned a lot about casual entertainment in the past two years, and found that casual gaming defies a single genre and demographic," said EA in a statement.
"With the departure of Kathy Vrabeck, EA is reorganizing to integrate casual games — development and marketing — into other divisions of our business."
Plenty more through there.