EA shows "deep fitness" Active in US

EA Sports boss Peter Moore's shown of Wii Balance Board fitness programme EA Sports Active in the US, as you can see on VentureBeat, and it sounds as though it's not for the faint-hearted.

From the piece:

The game has a deep fitness program for people who are serious about losing weight or keeping fit. They can use the advice and tools to track their activities and exercise and then design workouts that let them have fun while they’re exercising with the game. You can do things like simulate rollerblading jumps by tying the Wii controller to your thigh and then jumping up and down. You can use a stretch band to exercise your arms and see how precisely you’re following the instructions by looking at your on-screen avatar. The game isn’t as cutesy as Wii Fit and so it may appeal to people who thought the Nintendo game was a little silly.

Jen Riley, an EA spokeswoman pictured at bottom, showed how you can use the Wii controller with the game to shoot baskets, do bicep curls or flex your legs or box. You can design the workout so that it gets harder every day that you do it. You can design the workout to focus on cardio, upper body, lower body, or sports activities. And the game keeps track of your progress and gives you trophies for achievements. It also lets you enter physical activities that you’ve done outside of the game. The game launches on the Wii on May 19.

There more through there about upcoming EA Mobile games, and so on.