Mark Rein. In a bubble bath. Playing with Halo and Gears of War dolls. Enough said.
The Epic VP's appearance is all part of the introduction to last week's Develop Awards.
It also features developers Black Rock, Freestyle Games, Charles Cecil and Mark Healey, Alex Evans and Kareem Ettouney of Media Molecule.
It even features Eidos life-president Ian Livingstone calling Lionhead boss Peter Molyneux a "fucking dog killer."
No idea why he'd say that. You will see no better video today then this. Clip's below.