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Codemasters launches "drive" for Russia

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Codemasters is to translate all its major upcoming games into Russian as part of a "global drive," the firm announced today.

Rise of the Argonauts, Damnation and Operation Flashpoint 2: Dragon Rising are all getting the Cyrillic treatment.

“Codemasters has targeted Russia as a front-line territory, key to our overall EMEA strategy” said Codemasters' Axel Herr, probably while thumping a table.

“Localisation and tailoring of content is key to our emerging market strategy and Codemasters is keen to continue leading the charge in these fast-evolving markets.”

Press release after the link.


Codemasters' key titles to be released with full Russian language support

Tuesday 11th November/... Further expanding its global drive, Codemasters® today announced that it will be fully supporting the Russian language localisation of all its upcoming key ‘AAA’ titles, including Rise of the Argonauts®, Damnation® and, for the first time on next-gen consoles, the eagerly anticipated war simulator due for launch in 2009, Operation Flashpoint 2: Dragon Rising™.

The announcement comes as a continuation of Codemasters’ drive for growth in emerging markets, including Russia, the Middle East, Central & Eastern Europe and India. Russia will be the first of the emerging territories to get full language for key titles from Codemasters as the company continues to push the boundaries in global development and support.

“Considering the scale and enthusiasm of the Russian market for our upcoming titles, especially Operation Flashpoint, we recognised that offering a dedicated Russian-language support was the next important step for Codemasters” said Hal Bame, Director, Distributor Territories, Codemasters. “We’re looking forward to providing an even more accessible game-play experience to future players of our key titles.”

“Codemasters has targeted Russia as a front-line territory, key to our overall EMEA strategy” said Axel Herr, Senior VP Publishing, EMEA, Codemasters. “Localisation and tailoring of content is key to our emerging market strategy and Codemasters is keen to continue leading the charge in these fast-evolving markets.”

Localisation and PC distribution within Russia will be handled by Noviy Disk company. The Xbox 360® and the PLAYSTATION®3 system versions will be distributed within Russia by Vellod. The following games will be released with Russian language support:

Rise of the Argonauts®
As the King of Iolcus, Jason had everything—a prosperous kingdom, the respect of his peers, and a beautiful fiancé. When she was killed on their wedding day, he vowed to do anything to restore her life. Now, in order to accomplish this heroic feat Jason must seek out the Golden Fleece -- and with the help of Greek mythology’s greatest heroes -- set sail on the most epic voyage of all.

A grand scale Action/RPG, Rise of the Argonauts immerses players in a gladiatorial adventure set in the vibrant and powerful world of Ancient Greece brought to life. Taking the role of Jason, players will battle alongside Hercules, Achilles and other Argonauts as they engage in brutal combat against formidable beasts and enemies, in a vast world alive with wondrous inhabitants and stunning panoramas. The search for the Golden Fleece is not only one of exploration but of transformation -- from warrior king to exalted hero touched by the gods.

Changing the landscape of action shooters forever with a revolutionary blend of movement and combat in all three dimensions, Damnation is a non-stop test of reflexes, decision making and action. Massive streaming landscapes set the stage for post-industrial battles between humanity and an unstoppable corporation in the wastelands known as Damnation.

Damnation tells an epic and in-depth story which, while focusing on the exploits of one hero character, is truly an ensemble piece. Players meet and become involved in intricate story plots that reveal much more than the obvious…

Operation Flashpoint 2: Dragon Rising™
Taking gamers as close to war as they’ll ever want to get, Operation Flashpoint 2: Dragon Rising is the much anticipated return of the genre-defining military conflict simulator. Set to deliver the total combat experience, Operation Flashpoint 2 will challenge players to survive the chaos and rapidly evolving situations of modern warfare in a new contemporary theatre.

Players will experience the intensity, diversity and claustrophobia of a modern conflict from the unique perspectives of an infantry marine, a helicopter pilot, a Special Forces officer or a tank commander, each engaged against the full force of the Chinese PLA on a scale never previously experienced in a military action title. Gameplay simulates an immense conflict between advanced forces and provides unparalleled scope with different military disciplines, vehicles and equipment for players to utilize.

For further information on Codemasters and its titles see

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