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"Christmas" 360 sales up 120%, 8 million machines sold in Europe

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Xbox Europe boss Chris Lewis has told MCV that "Christmas" 360 sales were up 120 percent at the end of last year.

“Christmas 2008 was the biggest sales period in the history of the Xbox brand," he said.

"Sales of the console were more than double over the period a year before, in excess of 120 percent in fact.

“We’ve had record sales in January too – much better than we anticipated. We’re at over 8 million console sales to end of 2008."

Does that mean Chris and the gang are going to rest on their laurels? No sir.

“We’re not dusting ourselves down saying ‘we’ve solved that challenge’,” he added. “You’re going to see us continue to invest in keeping things strong.

“The UK remains one of our strongest markets. We’ve now been consistently ahead of our competition in terms of Sony for a long and sustained period, and we’re going to keep it that way.”

More through there.

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Patrick Garratt

Founder & Publisher (Former)

Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.

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