Blizzard's secret MMO is an entirely new property, the firm said overnight, one that's being built from zero in what's been described as an "overwhelming process".
"We have nothing to advertise for the new MMO because it's a shell of a game thus far," said a blue poster on the official WoW forums.
"We've already stated it'll be a brand new franchise, which means the lore, art, and game play are being developed entirely from scratch.
"It's an overwhelming process, but a process through which we excel. Our track record supports this."
You're not going to be seeing this for a long time, Ringo.
"Games take years to develop from concept to release," the poster added.
"Diablo III was in the works for years before being announced. StarCraft II was announced two years ago and isn't even in beta yet."