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Apple joins Google in removing "free" label from games with in-app purchases

Apple has updated the app-store so that the install button no longer says "free" on apps with microtransactions.

Polygon reports the App Store now says "get" instead of "free" in the space on the install button where a price is displayed on premium apps.

Google made a similar change to Google Play, the Android equivalent of the App Store, earlier this year.

The changes come in the wake of increasing pressure from government regulators to better inform and support app users. In the US, both Apple and Google had to settle FTC complaints about in-app purchases, refunding tens of millions of dollars to consumers. The European Commission has also ruled that apps and games with microtransactions cannot be labelled free.

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About the Author
Brenna Hillier avatar

Brenna Hillier


Based in Australia and having come from a lengthy career in the Aussie games media, Brenna worked as VG247's remote Deputy Editor for several years, covering news and events from the other side of the planet to the rest of the team. After leaving VG247, Brenna retired from games media and crossed over to development, working as a writer on several video games.