According to GI, Activision's stock fell six and a half percent to $8.14 per share - the lowest it has been since November 2006.
Although Call of Duty: World at War has had a stellar year in the UK - just missing out on the Christmas number 1 spot to FIFA 09 - and Lich King performing extremely well Stateside, the firm's share price still plummeted.
Happy new year indeed.
More through the GI link.
By Mike Bowden