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Acti-Blizz Q3 financials - We dropped VUG games because they weren't exploitable enough, says Kotick

Speaking in an earnings call following the release of third quarter financials yesterday, Activision boss Bobby Kotick sais the reason behind dropping Vivendi games - such as the 50 Cent sequel and Ghostbusters - when the company merged with Blizzard was because they simply weren't exploitable enough.

The games Activision Blizzard didn’t pick up, he said, “don’t have the potential to be exploited every year on every platform with clear sequel potential and have the potential to become $100 million dollar franchises."

You can't say fairer than that, really. More on MTV.

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Patrick Garratt

Founder & Publisher (Former)

Patrick Garratt is a games media legend - and not just by reputation. He was named as such in the UK's 'Games Media Awards', the equivalent of a lifetime achievement award. After garnering experience on countless gaming magazines, he joined Eurogamer and later split from that brand to create VG247, putting the site on the map with fast, 24-hour a day coverage, and assembling the site's earliest editorial teams. He retired from VG247, and the games industry, in 2017.
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