Xbox Europe boss Chris Lewis has claimed that Xbox 360 is currently outselling PS3 at almost 3:1 in the UK, and that the machine's current European marketing push is equalling that seen when it launched three years ago.
"For us in EMEA, there's a been a considerable uptick in what we're spending in terms of media, almost effectively to launch levels again," the exec told Edge.
"We’ve seen this huge uptick in our velocity, which has taken us considerably ahead, certainly of PlayStation 3, right across the region. In some geographies, the U.K. specifically, we were almost three times Sony’s volume last week, for instance."
Lewis added: "It’s generally very good. We’re really happy with our performance. There's a lot more still to come, of course, so there's no complacency, but it's great to be at this course and speed."
Full interview through there.