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BioWare builds a corn maze to advertise Anthem, but what were you expecting after Goose Cam and the holiday stream

BioWare's marketing team spends a lot of time reading engagement reports peppered with "daqfaq did I just watch" and congratulating themselves for it.

Here's a new promotional video for Anthem, BioWare's sci-fi shared-worlds shooter, showing off the fact that the developer has sponsored this year's corn maze in its home city of Edmonton.

The developer produced a design showing its company logo and a 50' exosuit from Anthem, which looks like a fun pattern to wander around in.

Goodness knows how many people tramp through the maze and even notice the design, but BioWare has ensured EA gets more for its money than just hometown exposure by producing a video so we can all enjoy the Anthem corn maze from afar.

Cover image for YouTube video

BioWare's marketing, PR, community and social teams seem to have a pretty good time producing promotional materials and reaching out to fans, and are comfortable being a bit oddball and irreverent rather than toeing the snoozefest, on-its-dignity company line we so often see in video games. Remember the holiday stream? That was a heck of a thing, and followed on from BioWare's live broadcast of a goose nest on the studio grounds.

We can probably expect more interesting efforts as BioWare begins hyping up Anthem ahead of its late 2018 release, and it seems like it might be ready to start talking about Dragon Age 4, too. (Did you see this recent video? Hmm!)

Anyway, Anthem: probably won't have that much to do with corn.

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Anthem

PS4, Xbox One, PC

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About the Author
Brenna Hillier avatar

Brenna Hillier

Contributor

Based in Australia and having come from a lengthy career in the Aussie games media, Brenna worked as VG247's remote Deputy Editor for several years, covering news and events from the other side of the planet to the rest of the team. After leaving VG247, Brenna retired from games media and crossed over to development, working as a writer on several video games.

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