BioWare builds a corn maze to advertise Anthem, but what were you expecting after Goose Cam and the holiday stream

By Brenna Hillier, Tuesday, 25 July 2017 01:54 GMT

BioWare’s marketing team spends a lot of time reading engagement reports peppered with “daqfaq did I just watch” and congratulating themselves for it.

Here’s a new promotional video for Anthem, BioWare’s sci-fi shared-worlds shooter, showing off the fact that the developer has sponsored this year’s corn maze in its home city of Edmonton.

The developer produced a design showing its company logo and a 50′ exosuit from Anthem, which looks like a fun pattern to wander around in.

Goodness knows how many people tramp through the maze and even notice the design, but BioWare has ensured EA gets more for its money than just hometown exposure by producing a video so we can all enjoy the Anthem corn maze from afar.

BioWare’s marketing, PR, community and social teams seem to have a pretty good time producing promotional materials and reaching out to fans, and are comfortable being a bit oddball and irreverent rather than toeing the snoozefest, on-its-dignity company line we so often see in video games. Remember the holiday stream? That was a heck of a thing, and followed on from BioWare’s live broadcast of a goose nest on the studio grounds.

We can probably expect more interesting efforts as BioWare begins hyping up Anthem ahead of its late 2018 release, and it seems like it might be ready to start talking about Dragon Age 4, too. (Did you see this recent video? Hmm!)

Anyway, Anthem: probably won’t have that much to do with corn.

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