Tag Archives: mature games

Sega has said that mature titles are showing long-term success and has budgeted more adult content for the console.

“House of the Dead: Overkill was a profitable title for us,” Gary Dunn, MD of Sega Europe told GI.biz. “Whilst it had a rather sharp tail at full price, they do bubble away at a lower price point for a long time.

“You get your money back and a bit on full price, but over the years, if we do the final product return on investment, profits come from the lower price point.”

MadWorld was not a huge blockbuster at retail either, but Dunn is willing to take a risk and has the cash to back him up.

“You have to push boundaries and explore,” he continued. “I think whilst MadWorld commercially didn’t sell what we were expecting I wouldn’t say it’s game over for mature Wii titles from Sega.

“We’re taking a look at the resources we have now. We’ve got money to invest in development, we’re just considering where to invest it next.”

A photo posted over on NeoGAF shows a German version of GTA: Chinatown Wars with an amazingly large warning label on the package.

The USK label underneath the big red sticker apparently wasn’t enough.

Germany has shown renewed vigor over violent and mature videogames since the Winnenden school shooting earlier in the month.

Thanks, GamePolitics.