King has elected to delay its initial public offering over concerns that the success of its flagship product, Candy Crush Saga, will have negative effetcs on its share worth.
The Telegraph reports King had been expected to float at $5 billion before the end of the year, but has pushed the IPO back to 2014.
Candy Crush Saga, which has been installed over half a billion times, is the culprit; King says Candy Crush has been “too successful”, and it wants to prove it can produce other successful games.
King’s reticence is understandable in the context of the social gaming bubble, which saw Zynga’s IPO hit highs not seen in tech since Google went public, before a rapid, protracted crash it has struggled to recover from.
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