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GTA 5 will make $437 million from DLC, microtransactions - analyst

GTA Online's microtransactions won't make another $1 billion for Rockstar, one research firm has argued, but it and DLC will add significantly to the game's revenues.

In a new report, Superdata predicted that GTA Online microtransactions will bring in about $93 million over five years.

DLC sales will generate another $344 million, the firm added, for a total of $437 million in sales of secondary digital content on top of the game's ticket price.

Microtransactions have limited profitability for Grand Theft Auto 5 at the moment, Superdata said, because Rockstar's fanbase isn't familiar with the business model, and the developer has been careful to make them non-essential. The firm believes fewer players will buy into the optional content than would be seen with a free-to-play title.

"This isn't the game's next billion dollars, as some have supposed microtransactions will make Take-Two. It is, however, a successful foray into the microtransaction world for a console title," the firm said.

GTA 5 brought in over $1 billion in just three days.

Thanks, GamesIndustry.

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Grand Theft Auto IV

PS3, Xbox 360, PC

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Brenna Hillier avatar

Brenna Hillier

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Based in Australia and having come from a lengthy career in the Aussie games media, Brenna worked as VG247's remote Deputy Editor for several years, covering news and events from the other side of the planet to the rest of the team. After leaving VG247, Brenna retired from games media and crossed over to development, working as a writer on several video games.

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